Marko Mlinarič is gynecologist and obstetrics. When we started to design the logo, his wish was to use the initials of his name and surname. So I used the double M and make it in a way that the symbol represent ovaries.
The client was presented with 3 different concepts of the logo. He decided to go with the third one, because the double M’s were most visible. My favorite was the first option, but I do think it has more feminine energy in it and also resembles the lotus flower, thus making it more suitable for a a yoga class than a medical clinic.
